setco got their new product label by running a design contest:
create a modern label for high quality canned dog food (1 design of a product range)
Check out setco's Product label contest…
Animal & Pet
Description of the product
natural high quality canned dog food in four flavours: Chicken / Game / Beef / Lamb THIS CONTEST IS FOR THE LABEL OF THE CHICKEN ONLY. The rest can be created in a following 1-to-1 project.
Description of the product target audience
Target Group: 40% men; 60 % women; ages 30-60
This contest is for the label-design of the chicken flavour and should be designed in a yellow colour. IMPORTANT: Please use the German, since we are only selling in Germany. CHICKEN = HUHN HOWEVER: Keep in mind that this 1 flavour of a product range. This design should be able to allow different flavours for the same product by using a colour system and small modifications (Other flavours: Game = Forest Green, Lamb = Blue, Beef = Red ) We are interested in a 1-to-1 project to slightly adjust this design for the other flavours. LOGO: We provided a logo that should be included in the design. If you feel that a slight colour-adjustment of the logo would suit your design, you are allowed to do it. SLOGAN: "HUNDELIEBE WAHRE LIEBE" (meaning: dog love true love) REGARDING STOCK: You are allowed to use stock for icons or small details. HOWEVER we don't want to use images in this design. We didn't decide on any fonts yet; so we are open for suggestions. Zutaten (Ingredients): Huhn (Chicken): Kartoffeln, Karotten, Blaubeeren und Kürbis (potato, carrots, blueberry and pumpkin); pleas use only the German words ;-) (Game: sweet potato, carrots, cranberry and quinoa Lamb: sweet potato, carrots, blackberry, quinoa and fennel Beef: sweet potato, carrots, raspberry, amaranth) If you have any questions, feel free to reach out.
What to avoid
Nothing mainstream or traditional
We are going to produce 200g cans with label size (open) 238x49mm (wxh)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
setco collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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