willabb got their new product label by running a design contest:
Create new custom canola oil label front & back
Check out willabb's Product label contest…
Gold Stream Canola
Non-GMO Premium Australian Canola Oil
Description of the product
Australian harvested premium canola oil used in everyday cooking. A healthier and more cost-effective alternative than some cooking oils.
Description of the product target audience
It will be mostly focused on the China market. Aimed at being the everyday healthy imported Australian harvested cooking oil. Target market is families and those cooking from home.
New label. Use the same descriptive words as the old label but update the design and product name of the product to "Gold Stream Canola" (important). Look to completely change the design style and word positioning and fonts etc to old attached label. Design a higher-end clean looking label for more a luxury feel. For this new line which can be used on the 1L, 2L, 4L & 5L bottles. Attached are the dye lines for the old label. We need to make our new labels the same size to fit for the factory machine. It's a complete revamp and new product name to launch it as a more premium everyday cooking oil, particularly for the China market
What to avoid
Design within the measurements noting all sizes.
See attached files for the 4 sizes
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
willabb collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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