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willabb got their new product label by running a design contest:
Check out willabb's Product label contest…
The Brief
Industry
Agriculture
Design inspiration
Color inspiration
The Brief
Company name
Gold Stream Canola
Product name
Non-GMO Premium Australian Canola Oil
Description of the product
Australian harvested premium canola oil used in everyday cooking. A healthier and more cost-effective alternative than some cooking oils.
The Brief
Description of the product target audience
It will be mostly focused on the China market. Aimed at being the everyday healthy imported Australian harvested cooking oil. Target market is families and those cooking from home.
The Brief
Style attributes
The Brief
Design needs
New label. Use the same descriptive words as the old label but update the design and product name of the product to "Gold Stream Canola" (important). Look to completely change the design style and word positioning and fonts etc to old attached label. Design a higher-end clean looking label for more a luxury feel. For this new line which can be used on the 1L, 2L, 4L & 5L bottles. Attached are the dye lines for the old label. We need to make our new labels the same size to fit for the factory machine. It's a complete revamp and new product name to launch it as a more premium everyday cooking oil, particularly for the China market
What to avoid
Design within the measurements noting all sizes.
Package dimensions
See attached files for the 4 sizes
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
willabb collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Great work... will work together again!
tomhuntioAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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