What industry do you think your business is most related to?
Business & Consulting
Tell us a bit about who you are and the people you reach
Companies spent billions for sending their employees in seminars, workshops and trainings. More often than not this is a waste of money because only about 20% of the employees really use what they have learnt on their workplaces. That is the „transfer problem“ of vocational training. We are a research and consulting institute. We support Learning & Development Managers as well as Trainers to increase the (transfer-)effectiveness of their trainings - research based and practically proven.
What inspires you and how do you envision the design for your business?
WHY A POSTER....
We need a Poster that shows our scientific model "12 control levers of transfer effectiveness" in german language (12 Stellhebel der Transferwirksamkeit). This model helps our costumers (Human Resource Professionals, Learning & Development Managers & Trainers in adult education to make their seminars & workshops more effective. The 12 control levers of transfer effectiveness are the 12 key factors (or critical factors of success), which you have to keep in mind, when you want to design and deliver an effective seminar. Our costumes put the poster in their offices to remind them, that they should care about these 12 factors.
HOW THE POSTER SHOULD LOOK LIKE
We need a Poster, where you can see the Model (the three triangles) with labels directly next to the icons as well as the explanation, the title "12 Stellhebel der Transferwirksamkeit", our Logo and somewhere small the citation: Weinbauer-Heidel, I. (2016). (see "DRAFT" attached (it looks UGLY but it shows, what should be on the poster! Make it look GREAT :-). Attached you also finde the "TEXT" document and the "MODEL" document).
Furthermore every of the 12 control levers has a special picture. You CAN use them on the poster, but it is NOT a MUST!
The poster can be horizontal or vertical - whatever you prefer!
Size should be A2
Please use our CI Colors (see ITW_Color PDF) and if it looks good our CI Font (Roboto).
We are looking forward to your great ideas and designs...
Be creative! We love new Ideas that make our model look more attractive :-)