How Jfruge started their postcard, flyer or print journey
Who are you known as?
What industry do you think your business is most related to?
Business & Consulting
Tell us a bit about who you are and the people you reach
Sunnova is a solar service provider. We provide cleaner, greener, cheaper energy to homeowners in 19 states and territories—simple as that.
Our network of installation partners work with homeowners to install custom solar systems on residential roofs, offering each customer the benefits of solar energy. Sunnova owns, maintains and monitors these best-in-class residential solar systems, providing worry-free electricity to customers.
Homeowners who can benefit from saving money on their rising electricity bill.
What inspires you and how do you envision the design for your business?
Use and Message goals: This project requires designing one collateral piece for each campaign. Attached, you’ll find copy for a total of four (4) campaigns. The copy we have is minimal, so we think each campaign will look best presented as a postcard or flyer. We like the look of a 6 x 9 postcard but you have the creative freedom to develop collateral using the copy provided in varying sizes, formats and layouts - whether it’s a brochure, flyer, postcard, 8.5 x 11 PDF, HTML email template, door hangar, etc. These collateral pieces will be used with homeowners to help advertise our services. It's just a simple, concise message we want homeowners to understand in the most friendly and visually appealing way possible.
Stylistic Preferences: Since this is a co-branded campaign - keep in mind to use colors that play friendly with other colors. See our brand book for logo use. In the design, we are looking for someone to keep the look clean and simple, utilizing white space well while conveying the message in a creative manner. Maintain a similar look and theme for all the campaigns so they look as though they belong to a group but keep in mind each campaign has a different message, so respect the originality of each one.
Special requests: Avoid design clutter – avoid making it difficult for homeowners to follow along.
Since this is a co-branded campaign - keep in mind to use colors that play friendly with other colors.