Design a Direct Mail Piece For a Unique Children's Food Product

Food & Drink

Background We have just launched a premium Toddler Milk for on-the-go. This powdered drink mix is intended for children ages 1-3. Our product is unique in that its format is single-serve sachets so it is really made for travel (i.e., plane, car, playground, beach, etc.). Besides the convenience factor, our product is also of the highest quality (i.e. USDA Certified Organic). You can find more information at voyagermilk.com The target consumer is a woman who is: • Educated. She carefully reviews the nutritional panel and knows which ingredient(s) are harmful • Affluent. She has the financial freedom to purchase what she wants for her and her child (i.e., she will not hesitate to import infant formula/toddler milk from Europe if she thinks it is of better quality) • Not easily influenceable. She gathers her own information and is not afraid to question the pediatrician • Values quality. In food, she seeks organic, non-GMO products and will not settle for anything less. In clothing, she will enjoy beautifully made fabric • Active. She enjoys the outdoors and will want to make sure her child experiences the outdoor as part of its development (i.e., playground, park, beach, hiking, etc.) • Worldly. She has traveled in other parts of the world, values other cultures and foreign products

Good Evening, We need a direct mail piece to send to prospective customers. This direct mail piece will be 6 inches by 9 inches (152mm by 228mm) and have two sides (front and back). On this direct mail piece, we would like to attach a product sample, which is a sachet of 6 inches by 2.25 inches (152mm by 57mm). See attached the photo of the sachet. It is up to you whether you would like to integrate the sachet horizontally or vertically in the direct mail design, and where you would like to place it. We are open to different design options. The convenience and on-the-go format of our product Voyager Toddler Milk (voyagermilk.com) is like no other product in the toddler milk/infant formula space, so the direct mail piece needs to show with the copy and the pictures how the convenience of Voyager Toddler Milk will make “voyages” (i.e., plane, car, park, playground, beach, etc.) easier for the mom and their toddler. Prospective consumers most likely have not heard about this new brand so the direct mail piece needs to be intuitive. Attached is more information about the consumer pain point, key benefits, and reasons to believe. We would like this direct mail piece to convey our brand character, which is elegant, crisp/simplistic, playful and inspiring moms to take their toddlers outdoors. See our website (voyagermilk.com) and our Instagram (@voyagermilk) as a source for brand clues and picture selection. Please let me know if you have any questions!

You can use images from our website and instagram account of suggest other images.

Every design category has flexible pricing for all budgets. Postcard, flyer or print starts at €189.