I'd like to design a post card advertising my estate planning services. I'm imagining a tag like "It doesn't have to be complicated, it just has to get done" or something like that. I think there are a lot of people out there who find the process daunting and are turned off by fear mongering and hard sells. Those are the folks I'm trying to capture.
I also envision "5 star" reviews, but I'm not totally committed to the idea. If they're included, here are a few authentic ones I've collected from previous clients:
"Gina made it easy!" - Mike B. of Boulder
"Professional, responsive, fair." - Matt W. of Denver
"Gina is great to work with!" - Robert of Longmont
"...knowledgable and caring..." - Tim C. of Niwot
I'd like some kind of call to action, even if it's simply "call now". My contact information should be included:
Weinberger Law LLC
2425 Canyon Blvd. #110
Boulder, CO 80302
I've uploaded a couple photos of myself - I don't care which is used. I've also uploaded my new logo -- I'd prefer it to not be black in the promotional materials though.
I don't have a preference regarding color schemes (I haven't gotten that far in my company's overall marketing). I don't want it to be loud or cheesy though.