We need three pieces of marketing material for our annual fundraising dinner. An 11 x 17 poster (single side), a postcard flier 4 x 6 (double sided), and a ticket with a rip card stub 3.5 x 8.5 (double sided). All three pieces are a set and they follow the theme of the event. Each year we link the theme for the event with our media efforts (reporting on the issues important to our community) and with our keynote speaker -- usually a well known activist or journalist. This year we are inviting Tervor Aaronson who just published an explosive book on how the FBI is conducting the war on terror by creating plots and getting folks involved in those plots and then arresting them (its called entrapment).
CHANGE: This job will only require developing the poster. After the job is awarded, I will work with the winning designer on making the other pieces (postcard and the ticket) as separate jobs. If you want to do the other two items for free, you are more than welcome (haha) !
So, this year our theme is:
Reporting Our Facts, Dispelling Their Fiction
I see a lot of black and dark spaces in this design. The Fact/Fiction and Exposed idea lends itself to blacks and whites, so unless you want to really surprise me, I'm not envisioning a color explosion with this design.
The back of the postcard is a standard pledge card with the design incorporated into it. I will attach samples of our past marketing material. We have a certain standard and I will not go below that standard.
NOTE: the first step is designing the poster, everything else plays off of that design
** We are known as a courageous newspaper since we tackle issues people often are afraid to talk about, and we push back against government overreach. Our designs usually follow this image and hence are bold, confident designs rather than subtle.