We need an eye-catching DVD packaging design for a documentary about a recent grassroots movement in the Christian church. This includes:
TITLE LOGO for front cover (This is the most important)
Front & back cover of the DVD
DVD face (design for the disc itself)
2-panel interior of the DVD case (no text, just an image / texture)
The tone of the documentary is hopeful, eye-opening, heartfelt and funny at times. It's family friendly.
We're especially interested in illustrated covers that DO NOT use stock photos and have a powerful title that can stand on its own like a logo.
For color palate, think pastels, OR bright colors. Nothing dark and ominous, sci-fi or old. Think: new, light, fresh.
If you must use photos please only do so with a powerful concept like Food Inc. (see below reference).
KEY CONCEPTS IN DOCUMENTARY STORYLINE:
1. The people in the documentary see something in the Bible that their friends and family do not. Namely that they should follow the Old Testament law like Jesus did.
2. In the eyes of our interview subjects, the mainstream Christian church is full of pagan practices and imagery, like Christmas trees and Easter eggs - and our subjects want to leave those things behind.
3. There's an idea in Christian theology that keeping the Old Testament laws (like not eating shellfish and pork or not buying and selling on the Sabbath) is oppressive or bondage, but the subjects of our film have found them to be liberating - freedom.
4. There is the sense that even if their churches and friends and family don't see eye to eye, the subjects in the film will follow in the footsteps of Jesus - trying to make their lives look as close to His as possible. They are heroes going against the tide, oftentimes alone.
5. To the outside observer, our subjects fall somewhere between Judaism and Christianity.
Check out our successful Kickstarter to get an idea about our subjects: https://www.kickstarter.com/project…ocumentary
DVD FRONT COVER TEXT:
The Truth & The Life
(We'd like "The Way" to be the largest text, with "The Truth & The Life" directly beneath it and smaller. This title will be our brand on the film posters and website and will possibly be incorporated into the film as a logo at the start, or even as a recurring font. We'd like it to really stand out. It's a key part of the design and film.)
The tagline on the front cover is:
Leaving Sunday church to live like the Savior.
DVD FRONT COVER CONCEPT:
Here are two ideas we have, but we're totally open to other concepts for the cover as well:
1. An illustration from the stage of a church, looking down the middle center aisle, towards the silhouette of a person holding the front door open on his way out. We'd like a church that's maybe more contemporary looking - not ornate or gothic in architecture. This can be a simple illustration if it's striking.
2. Mainstream Sunday Megachurch vs. Small Saturday House Church.
See the reference photos for more ideas:
- The MadMen photo is a reference you could riff on for the silhouette of the person leaving the church, but we want the surroundings to be more colorful and contrast with that dark silhouette. If you'd rather go with another concept, one that's more realistic or just a different style, we're 100% open to that as well.
- What we like about the Food Inc. cover is it's memorable image - the combination of the cow with the barcode is the perfect indication of the film's subject matter. There's something unnatural about a barcode on a cow that makes us think immediately about how business and agriculture intersect.
DVD CASE SPINE:
The Way: The Truth & The Life
We need a design for the actual face of the DVD (the disc) that matches the cover & includes the movie title.
DVD 2 PANEL INTERIOR:
One large graphic that spans both sides of the inside of the case, and that looks great if the disc is in the case, or out.
DVD BACK COVER:
Please use filler text for now (final copy is almost complete) to create a backdrop that matches the color story of the front cover and that can accommodate:
1) a short press quote
2) space for 3 or 4 featured still shots
3) a 2 paragraph description of the movie
4) space for a barcode
5) a boxed-in, bullet pointed special / bonus features
6) 2 or 3 lines of production credits at the bottom