We want a newly designed box for our Kettle, that appeals to our target market. It needs to represent who we are and who we are trying to reach. It must answert the customers question of what is it and how will this help me. It is predominately what the customer will see on the shop shelves.
Our brand and logo are predominantly black and white and so is the kettle, however feel free to use colour to see what it looks like. I’ve included the logo. There's a coloured version also, but we are leaning towards the black and white one more. Feel free to experiment with both though.
I've also included a suite of images of the Kettle that you can use. Please feel free to superimpose the kettle with people to imitate the kettle being used in the home. This is a requirement. I've also uploaded a video of the kettle being used so you can see its value proposition.
I've also included the template for the box - the dimensions when assembled are length: 298mm, width: 242mm and depth: 247mm.
We also have a red and white kettle, so I’d like a similar version to suit this also.