repsole.com Train Station Billboard Design

Repsole has built a new Trade Counter/Store in East Central London (known as London Docklands) selling --- and Telecom cables and connectors. This area is the most concentrated area for Data Centres - Server Farms - Telco Hotels in Europe. The repsole store is in very close to theses customers, but in an obscured location. We have ordered a small Billboard site at the exit to the main station which serves this area, to raise awareness of our store. We require an attention grabbing design that emphasis our close location.

http://www.repsole.com

Tagline:

Are you Local? We are!

Desired Color Scheme:

Repsole always in Lime Green

Desired Style:

In tune with our website - clear consise

Accepted File Formats:

See Brief.

Repsole has built a new Trade Counter/Store in East Central London (known as London Docklands) selling --- and Telecom cables and connectors. This area is the most concentrated area for Data Centres - Server Farms - Telco Hotels in Europe. The repsole store is in very close to theses customers, but in an obscured location. We have ordered a small Billboard site at the exit to a train station on the Docklands Light Railway -  which serves this area (East India), to raise awareness of our store and its location. We require an attention grabbing design that emphasis our close location.

Please check out our website to see what we do. http://www.repsole.com our existing style.

Here is the text I have come up with.---------------------

repsole.com

Telecom & --- Trade Counter in Docklands

 Are You Local?  

We are!(in fact we are only 504M from this poster) 

Visit our store for all your cables and connectors: 

Coax Cables – Coax Connectors

Fibre Cables - Fibre Patch Leads 

CAT5E Patch Leads – Panels – Boxed Cables

Server Cabinets  

0870 20 51515    

Unit 2 Blackwall Trading Estate Lanrick Road London E14 0JP -----------------------------------------

The product names above, could be replace by product images. Infact product images may catch the eyes of customers better.

The images on our website are 500x500 at 72 dpi - so will not be high enough resolution - but you can use theses in your design, we will then get high res ones made. 

The billboard will be read by people on foot ranging from 20- 4 ft away.

You can use less more or different words - the main message is we are local. 

My general feeling is less is more.

Part of the design could include a location map at the bottom - which can be down loaded from our website. 

Our logo is repsole.com, with no capital letters in lime green in word font haettenschweiler. We always get asked for pantone numbers but never really had specific ones.

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Here is the technical spec from the train company and their rules: 

1800 mm high1200 mm wide  DISPLAY AREA ·

The overall size needs to be 1200 x 1800mm

The display area needs to be 1154 x 1754mm.

The document size can be 1/4 of the overall size.

If there are any logos or scans they need to be at least 300DPI.

Please keep images and text within the display area but feel free to bleed the background colours / images to the overall area.

Please be aware that if an artwork has text or logos that has been created to the display area, it will butt up to the frame.

 If this is not the desired effect then please move the text / logos further into the display area.

 ARTWORK REQUIREMENTS

 We can accept Mac compatible artwork in the following packages: Adobe Illustrator, Adobe PhotoShop, In-Design and Quark. PC versions of these packages are acceptable.

Convert all RGB to CMYK and any vector files to outlines.

If creating spot colour artwork, please specify Pantone references within the digital file.

If there are any logos or scans, they need to be a least 300dpi minimum.

If the artwork is being created in Quark, please enclose all fonts and images used.

LU, Bus & Train companies will not accept posters that: 

Utilise hand-written fonts that are intended to look like graffiti.

 re designed to look torn or damaged. 

Use wording, images or logos that infringe the bus companies’ copyrights.

 Advertise underwear or swimwear that could be considered gratuitous. 

Show nudity and sexual imagery.

Depict any kind of violence whatsoever. 

Contain swear words even with abbreviations such as **** being used as a substitute.

Are derogatory towards the Bus / Train company, its staff and services. 

Carry the strap-line “No Win, No Fee.â€Â 

Are of a political nature. 

If you are in doubt, detailed guidelines can be found on the CBS Outdoor website. 

I look forward to your designs and will endevour to provide quick constructive feedback.

Simon

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