To promote my services, I've written a tip sheet for companies about how to write a good "best place to work" submission. I plan to offer it (as a downloadable PDF ) as part of an email and website based marketing campaign, and hope it will be first of a number of tip sheets I make available in this way. I'd like to have a basic template designed that I can use for these tips sheets, dropping in the different text myself as I create them.
I admit I'm not sure how this will work technically, and am open to ideas. I'm picturing a document you create that will function as a kind of elaborate letterhead, into which I can drop text from Word and then save whole thing as a PDF. But I'd want the design to include specs for the Word part of the text: font, size, color, etc.
Here's what the template needs to include:
- my logo, company name, phone number, email and website address. also, if not too crowded, I have a separate blog address I'd like to include: robinhardman.wordpress.com.
- possibly my "snail mail" address, too, although this may not be essential.
- my tagline, "You can't win if you can't tell your story." (Might sometimes change this to "You can't get on the list if you can't tell your story")
- room (and specs) for up to 1000 words of text that I can plug in. (I've attached a draft of the first Tip Sheet. Your design should include this text as a sample so I can see what finished product will look like but, again, I'd like it to be set up so I can incorporate these Tip Sheets myself as I write them.)
- Note I realize this is a lot of text and it probably means a 2-3 page "tip sheet," which is fine.
Some thoughts on style/layout:
- I will almost always write tip sheets in terms of lists, e.g., Ten Things you Can do to...bla bla bla" or "Five Ways to Yadda Yadda Yadda" -- so you definitely want to think in terms of a bulleted list and you might want to consider some creative use of numerals.
- I will also always have a prominent "call to action"--basically, I'll always have some text suggesting the reader call me for help on their project, and providing contact info (this will probably be a repeat of contact info already on the basic "stationery"--in other words, my email address and phone will be part of the text I plug in as well as on the page I plug it into, unless you think this doesn't work visually---I'm willing to entertain all thoughts and ideas). This call to action could be at the end of the text, but since we're talking more than a page maybe it needs to be a box somehow on every page? Again, your ideas/thoughts welcome.
- My audience is corporate, stylistically/culturally conservative, but I provide a personal service (I do very customized, one-on-one work) so I'd like this took a little original-- I get so sick of really slick, boring corporate stuff. I'm looking for something classy, professional-looking, but also a little hip and creative.