First and foremost, our flyer and door hanger should have a clear call to action to go to our website http://www.WalkITArizona.org OR to call our telephone number (480) 818-5310. We would like this call to action to be obvious.
We would also like to stress that this study is for BOTH men and women (18-60 yrs) living in the Phoenix, Arizona area, who feel inactive or sedentary and want to start being more physically active . There are no weight or body mass index (BMI) limitations for this study, it is open to everyone of any size or shape. We would like our marketing materials to appeal to this audience. Please refrain from using images that emphasize highly fit individuals (such as the Running Man image on our website), as we do not want prospective participants to feel intimidated or discouraged. Please refer to attached images.
The perks of the study should also be emphasized. The programs are absolutely FREE for participants, and participants can earn up to $355 dollars over 2 years for participation. Participants will be given an activity monitor to wear on their wrist (similar to a Fitbit) to help increase physical activity. All communication is conducted over text messages, we suggest physical activity goals daily and provide immediate feedback on their activity habits. We offer periodic expert health advice, send frequent text messages for motivation, and more, all at no cost to the participant.
Highlighting mobile phone or texting technology would be desirable too.
Highlighting our connection to Arizona State University and the School of Nutrition and Health Promotion is desirable too. Could use our logos (attached).
The materials must state that “participation is voluntary”.
Researchers at Arizona State University are testing different programs to help increase physical activity through texting and physical activity monitors. The WalkIT Arizona study is a 2 year physical activity program that aims to help inactive adults increase their physical activities.
We have an account with Dreamtime for stock images. http://www.dreamstime.com. We have a budget of $100 for pics.
Our contact information can be on the flyer/door hanger too:
Arizona State University (Downtown Campus)
425 N 5th Street
Phoenix, AZ 85004
Phone: (480) 818-5310
Please check out our website for more information: walkitarizona.org