Floating Fitness Mat Design
Check out saarstol's Merchandise contest…
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Tower is a direct to consumer brand that produces and directly sells beach lifestyle products. We're the brand, the manufacturer, the retail shop & the marketing arm all in one. We also champion work/life balance with the 5-hour workday that we invented.
What inspires you and how do you envision the design for your business?
The contest is to create the design of a floating fitness mat that is used for yoga, pilates, and crossfit. This is a brand new fitness craze, that evolved from people doing yoga on paddle boards to losing the board and creating a floating fitness mat specifically for exercise that can be used between pool lanes, in open pools, and on any calm body of water. This thing is inflated to high pressure and extremely rigid, like a board. The dimensions are 3' wide by 8' long by 6" thick. As your rough template, you can use the attached image: white-white.gif. We are a leading producer and seller of inflatable paddle boards, so it's a logical product extension for us. We thinking of naming this product the "Tower Sculpt". There are 3 products currently on the market, which I've attached images of (Aquabase (maxresdefault.jpg), Glide Floatfit (glide-floatfit.jpg), and the Boga Fitmat Aqua (boga-fitmat-aqua.jpg)). We are looking for a clean and classic look, and I've attached an "early stage, rough mock-up" white on white design concept (white-white.gif) that we are considering internally. This is a mix of matte and glossy whites in a similar fashion to how an iPhone blends black on black in like the latest iPhone 7. There are a series of 2 padded handles upfront and two handles in the rear, and the orientation of these is pretty well set. Note these handles are formed by 2 d-ring patches with a silver d-ring in them, then webbing connects them and there is neoprene around the webbing for confort. There is an inflation valve on one end between the two handles. The center area of the board will have a traction pad that is likely, relatively smooth. On the bottom of the fitness mat, there needs to be a handle centered so the user can carry the board under his/her arm. We like this white on white concept, but we're open to other ideas of course. So if you want to flush out a white on white option, go for it. If you want to do something in a completely different direction, go for it. Blow us away! Note I've included pictures of our paddle boards so you can grab the actual photos of the d-rings, the handles, the inflation valve, and the unique texture of our inflated paddle board, which is the same material and construction as these fitness mats will be.
All of our products and clean and classic looking. I've attached pictures of our surfboards, skateboards, paddle boards, and sunglasses. We'd like something classic and clean looking here, less is more. We have both a word logo and an image logo, and we use both on all of our products. Additionally, as we invented the 5-hour workday and I've written a book on it called "the Five Hour Workday", we are starting to put the hashtag "#5HourWorkday" on our newer products (see the beach tent in the attached images).
499 US$ Gold package
Every design category has flexible pricing for all budgets. Merchandise starts at €179.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their merchandise.
Designers across the globe delivered design magic.
saarstol collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
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