This brand/logo will be for a 2 year old dental practice opening in a new booming suburb of Houston Texas. All of our advertising will target new patients migrating to this prominent area as well as patients looking for a fresh new change in their dental experience from their old dentist. Logo will capture the face of the company as a classy and catchy image that establishes ourselves in the community. Playful yet classy would be ideal. There are many dentists along this busy road and marketing has become very aggressive, leaving our logo to be something very important and vital to our campaign to be the best dental practice in the area. The practice will revolve around using state of the art equipment and providing patients will the best dental care. The practice will also be centered around patient education. Teaching the patients as much of their oral cavity in order for the doctor and patient to come to a treatment that satisfies the patient in their best interest. The office will be very modern but warm.
Area statistics obtained from Demographic studies:
New growth area with very low saturation and high income families
Median household income: $123,770 (residents living within two miles of this site annually earn well over $100,000)
Average household size: 3.31
Median age: 31.1 (nationally the median age is 37.7)
Owner occupied households: 90.3%
Target patient base choice:
Growth: the area immediately surrounding the office is expected to add 10% of its population within the next couple of years.
Brand Name: Smile Avenue Family Dentistry
Slogan: Family Dentistry
Dr Patrick Vuong DMD
Location: 9212 Fry Road Suite 120, Cypress, Tx 77433
Hours of operation: Monday – Friday 7AM-7PM, Saturdays by appointment
Insurance Accepted: Most PPO’s and fee for service
Care Credit accepted.
This project is for a magazine that will be sent to all surrounding homes around the practice. The objective of this magazine is to inform the community of who the doctor is and what the practice is all about.
An initial draft of the magazine has already been created. I will include the source file of the magazine along with all images associated within the magazine so that you can structure everything together in a very attractive and attention grabbing way that will create interest to the reader to read everything within the magazine.
***This is the first phase of a two phase project. The winner will be selected based on the magazine cover. Once the winner is selected, we will discuss hiring you to complete the remaining pages of the magazine in a separate project done on 99designs where I hire you as the designer to finish the magazine.
Feel free to really restructure the magazine to the best of your ability.