I want the feeling of the logo to represent the following sentiments: Personal, Professional, Getting things done, Expertise/Experienced, and Fresh. Because I'm advising on collaborative innovation (which requires people to connect and work together), I'd like this networking represented in the logo. This may but doesn't have to be super obvious, and I'm a fan of logo's that contain these elements in a "smart" way. As an example, you can check out the 'Tour de France' logo, where a bicyclist is hidden in the "O, U, R and sun" (The overall Tour de France logo isn't appealing to me, but I do like this smart element).
I would prefer if an element of the logo can be applied for other uses to extend the brand feeling throughout other media like websites and presentations. As an example, have a look at the logo of the TV channel Spike. The "P. I and K" contain this angled edge, which then is also used in program titles and headers at their site for instance. See: http://www.underconsideration.com/b…_spike.php.
Because I'm an individual independent, it might be an idea to present something personal as this logo element. I'd like to see the following element possibilities explored to use in the logo, but please don't limit yourself to these (different options for different logo's):
• Suspenders (I like to wear suspenders - see photo's)
• Water (I'm a big fan of aquatics, like sailing, deep sea diving, swimming, etc.)
• Silhouette (It might be an idea to use my silhouette in the logo somehow; maybe my face from the side can be the R in ROEL... I've added several photos from which you might extract my profile, but please let me know if you need a more specific photo)
➔ Again: please don't feel limited to these suggestions!
I want a flat logo that also works in a single color version (e.g., all white on a photo background). Besides the primary logo (that I feel should have colors), I'd also like to receive a full white and full black version. I want to receive the logo in the most common formats, like png, jpg, InDesign, and Illustrator.
If your logo contains this particular (Spike-like) element, I also want to receive that element in the requested formats and colors.
Finally, I also want to receive the specific color codes and fonts that are used in the logo (and website).