Logo: I like the way Olo and Evolve health use a circle with the logo. But, I like the icosahedron concept (see attached image). Can the icosohedron look good inside a circle? Like the Olo has put the blossom inside a circle? Or perhaps more connected to the circle?
Website: be clean and medical-like, but evoking trust, compassion, healing.
Photographs will be used. At first, they might be stock photos that evoke athletic performance, including women, men and teens. Later, I may update them with more specific photos like Evolve and Olo use pics of themselves, their clinics, medical missions etc. Edge to edge photos like those sites use - that might be cool.
Colors should be mostly shades of blues. Light greens and turquoises for accent of variation. I don't like the red in Olo's logo.