The San Diego Writers & Editors Guild needed a modern logo reflecting our future. The designer, ratnart, provided a wide range of possibilities, adjusting them in response to feedback from our 12-member Board of Directors on a timely basis. The Board was very pleased with the range and flexibility of the designer and especially pleased with the final, selected design.
They provided several great designs right out the gate and were very quick and responsive with edits and updates.
- Transformed Design Inc.
Quick, easy and nice
He did a great design and was quick with revisions. Highly recommended.
Design concept was on target right away. Work was completed much faster than expected. Thank you.
How sandiegowritersedito started their logo design journey
Who are you known as?
San Diego Writers and Editors Guild
Tell us a bit about who you are and the people you reach
We are a group of writers and editors in San Diego dedicated to improving our skills and helping others do the same since 1979. We hold monthly meetings, publish an annual anthology of members' works, and host a website with tips and offers for writers and authors.
What industry do you think your business is most related to?
Entertainment & The Arts
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our current logo is black and white and uses the organization's name and was created, I believe, using WordArt plus a Clipart image. Our organization is growing, successfully reaching out to younger writers. We would like our logo to convey that shift from older and traditional to younger and more modern. Our website doesn't even include the logo (SDWEG_Logo.tiff) any longer. Instead, we use a photo skyline of San Diego (cropped_header.png) or a drawing that attempts to combine the skyline with a pen replacing one of the tall buildings (Marcia_version.png). After viewing options that include a stylized skyline, however, we feel the skyline neither conjures up San Diego nor helps convey our organization. We invite redesigns without the skyline. We also are considering options to drop the slash between the words "Writers" and "Editors." We will entertain options without the slash, with an ampersand in place of the slash, or with the word "and" in place of the slash. Incorporating one or more books in the design is preferred. Note that we just dropped the slogan as a design element. We'd also prefer that the size of the font for the name of the organization be the same for all words.