We are a small company conducting allergy testing and immuno-therapy in medical practices. We are based out of NYC and our primary markets are the NY Metro area as well as other major US cities.
We are looking for a logo that will be the foundation or our brand image and create a distinct look to be used on our marketing and sales materials as well as our website. Primarily it will be featured on our business cards, brochures, and other sales material.
Since we are providing a health related service we obviously want our new image to reflect that. We would like to stay away from anything too cliche like dandelions, flowers, puppies, green crosses in the traditional sense but a modern interpretation of those elements would be great.
We would like something that is really a "word based" logo preferred possibly with the addition of a pictorial mark if it wouldn't look too busy. It should really POP a little and we would need something that works against colorful backgrounds or grey/white/black backgrounds.
It is important for our new logo to stand out in a busy competitive medical market. Strong lettering is important.
Happy to provide feedback and answer questions! We will most likely be working with the winning designer on business cards etc.