We have a television show that will be airing on PBS in the fall (2013). The show is about creating environmental friendly lifestyles in urban settings. We are currently in the process of re-branding the show, and the winning logo will have worldwide visibility through television programming and social media.
Our target audience is 65% female, but the host is male....so we need a good balance with the logo. The age group is typically 25 to 50.
The premise of the show is primarily about bringing sustainability to urban areas. An underlying theme is "bringing the farm to the city"; however, the show does not only focus on urban agriculture. We refer to the show as "urban homesteading for dummies".
Here is a quick synopsis of the show:
The Urban Conversion is best described as homesteading in an urban environment for dummies, and show host Rodman Schley is the ultimate dummy! Rodman is a fiscally conservative businessman, who is on a socially responsible quest to reduce his own current carbon footprint. In doing so, he inserts himself into “extreme green” situations to learn the ins and outs of an off-the-grid sustainable homestead lifestyle in the city.
Experience the internal conflict and humor that ensues, as the worlds of the extreme green and conservative city slicker collide. The Urban Conversion is about educating the dummy (Rodman), and ultimately educating urbanites about making small changes that can significantly reduce environmental impact.
More information can be found on our website or facebook site at: