Company/product: A smart phone application providing a live marketplace for Merchants to communicate directly to consumers based on their exact location. Merchants will be able to post "timed deals" in a live environment, notifying consumers nearby and allowing them to act immediately.
The App is a fun, social, interactive tool that is adopting highly professional technology and breaking ground in the deals space.
We are looking for a logo that incorporates all the elements above and a logo that sets the tone for the rest of our design work.
The typeface is extremely important for us. Two things we want is clarity and innovation.
Clarity: Our logo has to be identifiable and easy to read, try to avoid anything to intrinsic, that being said don’t keep boring which leads us to…
Innovative: Play with a basic font to make it unique, add subtle changes to create something different, incorporate elements of the company in to the typeface..
Colour scheme again is highly important due to majority of branding will stem from this. See dot points below:
- Avoid Extremely BOLD primary colours
- Try to used calmer, softer and more aesthetically pleasing colours
- No more than three colours in the total palette
- Variations of the one colour used (ie pale greens, darker greens ect)
- Logo must work on Black/White background as well as similar colour to the palette of the logo.
Some colours we like-
OTHER "POSSIBLE" IDEAS
- It is a tech based product, so think web2.0
- Think of swoop as an action, incorporate somehow.
- Possible character/icon ie bird, location beacon, dollar sign…
- Create whole new font
- Have fun with it
- Space for a tagline
Some words to keep in mind:
Swooping, timeless, fun, professional, unique, global appeal
AT THE END OF THE DAY, YOU ARE THE PROFESSIONAL SO IMPRESS US