ThinkAgency is representing our client who needs a fully branded suite of items.
We are FIRST starting with this logo/icon project, and will later require a website, blog and email masthead, T-shirts, posters etc...
We are interested in designing a very strong icon, logo, wordmark to serve as a distinctive brand identity.
ABOUT THE PROJECT:
This is for a new on-line experimental project directed at men.
The Transparent Man Project is a blog project directed to Men who want to learn live as real men through candid, direct and extremely open conversation and discussion.
It is a candid approach to tough issues about manhood. The title "Transparent" reffers to talking about issues that aren't discussed in many forums in an honest and open way - so you 'see' everything in a guy's life - nothing is hidden.
It will be a forum where many issues will be discussed in relationship to what it means to be a real man in today's society.
The blog project will address tough, personal issues in a man's life. (Quiet often these issues are never talked about directly and openly among men). They are often unspoken. In this project men will participate and commit to being brutally honest in order to do what they need to, in order to be real man.
This project will be centered heavily centered around spiritual issues (and will also touch on mental and physical issues).
Some of the topics that may be discussed are:
What is a real Man?
What are a man's responsibilities in this world?
What is man's relationship to God?
What should it be?
Man and his wife.
Man and sexuality.
Man and his family.
Man and work.