We want something clean, simple(ish); not cartoonish or cutesy; sleek, Asian-inspired, think: zen - bold, simple, and sophisticated. Project balance between masculine and feminine. Healing and strength and vitality
Simple, edgy, creative, unique.
When considering how you should design this logo, think about TRUST, AUTHENTICITY, and ELEGANCE. The feeling of preparing a hot cup of tea, the moments after coming out of deep meditation, the good-body feeling of an expertly given massage - these are the tones we want translated into our logo. The logo needs to be web AND print-optimized.
Update: Try playing with acupuncture needles representing the letter 'K.' Get creative with how to incorporate/play off the similar shapes of 'W' and 'K.' A lot of these designs that we've gotten back feel very plug and play and not customized. Please consider this before submission.