We are looking for a graphical identity. A strong image (either pictorial or lexical) that is easily recognised as us. Our company name should be either integrated or separate (so the word could be used on its own). Anything too literal would not be ideal.
We will use this logo in many different places at various scales. We are open to a text only logo, or text and a graphic. If text and graphic we would like to be able to use either separately.
The final logo will need to be able to be reproduced in full colour, greyscale and black/white. So strong lines and a clean approach - at least for the greyscale and black/white version. We are interested in a design that can be colourful and exciting when in full colour - say on a website or colour business card / letterhead. But also clear and strong when used at the foot of a page amongst other company logos, or used on small labels we often use on our finished work to identify parts or use (est. currently used logo size ~20x10mm).
This is not exhaustive, and the attached 'Other Industry Logos' file should not be seen as a guide to how our image should look, but rather a guide to what other companies in our industry are doing.
We would welcome any questions, clarifications or suggestions.
Our current logo is also attached.