Please refer to our website for the current logo placement: http://www.strategicrain.com
The logo will mainly be used on the web site, business cards and document templates.
The new logo should convey the concept of ‘Raining good ideas and applying strategic focus and effort’ where you need it to improve your business performance.
Key objectives for a new logo:
-Incorporate a graphical concept of ‘raining down and receiving good ideas/advice’ to augment a company word mark
-Differentiate the word ‘Rain’ so it breaks up the company name and doesn’t end up looking like ‘crain’
-Look professional, serious and respected, but also unique and differentiated, clever
I would like the logo to stand clearly on a white background.
The color scheme should align with the current website. R85, G142, B213 is the current shade of blue, but I am open to other variations of blue and contrasts with this color. Whatever you think looks professional and smart!
I would like to have the option to include the tagline "Strategy & Marketing Consulting" in the logo, or to leave it out.
NO umbrellas – our concept is about welcoming good ideas and advice, not blocking or hiding from them.
I have provided a logo mockup showing one idea to morph the letter ‘R’ into a graphical image to help break up the company name and to convey the consulting concept. I would like to see some options like this, but am very open to other concepts and layouts as well.
I like square and rectangular layouts, with a graphic element to the left of the company name, or above it, or within.