Simple Logo for Self Improvement Company

I need a logo for a brand new self improvement company. The logo should not be fancy, but should be professional and sophisticated, but still unique and forward thinking. I don't like too much going on or to many colors everywhere. I am all for simple, even if only text. I would be interested in a straightforward text logo, or some simple design. Goodluck! I am looking forward to seeing what is coming next.

bebetter

The company is called bebetter. The companies has many different divisions like bebetter looking and bebetter educated, so the logo should be able to adjust to these variations. Bebetter is a company who promotes self improvement through lessons, training, education and practice. We are a facilitator to give people who want to be better the tools needed to do just that,

- i want something simple, sophisticated but cool and unique at the same time.
- since bebetter is one word, i want something to diferentiate the first word from the second. I was thinking maybe like a colored circle around the first be or a colored square? I am open to a lot of different things though.
- i like imagination, but i dont like crazy logos or colors all over the place. 
- i want something adapatable to the divisions. Although the logo is only for the word bebetter, i need it to work with the division names like bebetter looking or bebetter mannered.

i dont want a crazy logo all over the place.