The name "Flachswerk" (german) can be translated as "flax factory" (flax=linen). Before processing flax the factory was used for processing potatoes, corn and at some point even tobacco. We do not intent to restart using the factory this way (none of the old machines were left when we started). Nonetheless it could be interesing if a subtle hint somewhere in the logo could link our modern approach with the history (and name) of the place. The name can not be changed, as it is ingrained in local memory.
We would prefer a (pictorial) logo that works with and without text ("Flachswerk") or maybe even an Emblem-type logo. But we are open to different suggestions. Suprise us!
The "Flachswerk" is located at the small village of Steutz. It was originally build in 1906. We bought it late in 2016. This information could (but do not have to) be integrated into the logo. Due to the terrible condition the property was in, even after much work we wont be able to firstly open it to the public before mid 2020.
The tall chimney (and in some cases the silo next to it) can be seen protuding from the forest from very far away (landmark). That's why we would like to see it integrated into the logo. Other buildings that could (but do not have to) be included are the old factory building (the big hall made of red bricks) and/or the villa. The river Elbe could also be integrated.
We would like the logo to have a recognition factor to the effect that people who have seen the logo instinctivly recognise our factory (or chimney) when they see them. (And the other way around)
The logo can be abstract or more lifelike but should work in small and big formats (colored or monochrome and maybe even as a branding on wood). It should have a light, friendly vibe while still showing the age and history of the property.
This is only a suggestion of cause. We would also be open to totally different ideas that are creative and achieve a similar effect.
Thank you very much.