scott5f got their new logo design by running a design contest:
Refresh classic toy brand logo
Check out scott5f's Logo design contest…
Games & Recreational
We are a toy company. We mostly design and manufacture our own products. The Foxtail is a bit of an exception in that it is a 25 years old brand which we acquired the rights to. We are reinvigorating the brand and reintroducing the products to the retail and online market after they had been discontinued for the past 10 years. Check out the cheesy 90s TV commercial they used to run for it: https://www.youtube.com/watch?v=-a2lDSpI3vs It has sold millions of units in its lifetime and retains a nostalgic following. The original version of the Foxtail is a brown leather baseball with a long nylon tail. There are 3 other versions which use either a foam ball or a rubber ball. The Foxtail is a classic "throw and catch" toy. You spin the ball around by the tail and release to throw. Your partner catches the ball by the tail and then spins to throw it back. UPDATE: After a number of the submissions have included fox iconography, we've decided that though beautiful, it is not right for the brand. So please refrain from including a fox in the design.
This logo will be used on the packaging for the entire line, and we hope to find a designer with whom we can continue to work with developing the brand and retail packaging after this contest. The brand values are: Sustainability (bio-degradable packaging) Quality (Real leather ball) Activity (outdoor, sporty toys) Nostalgia (25 year old brand. Many young parents played with it as a kid)
1,299 US$ Platinum package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
scott5f collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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