Think Kookai, Prada, Dolce & Gabbana, LV, Hermes, Burberry, Versace, DKNY, Country Road, Sheike, Prada, Zara, Fendi, Dash, Mecca, Sephora, Hugo Boss and other mid- high end fashion labels
We do not like cartier type word marks
The aim is to be creative - even something subtle in a word mark logo like the two dots in Kookai can work - explore other creative means to add to the wordmark whether it is hidden symbolism or not, it still needs to be elegant, exclusive and luxurious.
We are also keeping an open mind to icon logos like Versace, Hermes etc. as it can become a favicon on a website and be attached to retail bags etc. but we would like to be flexible in using the logo with and without the icon similar to Versace's website where only the word mark logo is used.
Below are slogans that may be incorporated - note that we are happy without a slogan as well but are open to your creativity:
We are open to various color concepts - obviously the examples that we provided above are monochromatic but we are open to feminine colors as well ie Pastel pink with dark grey and others. Consider all aspects - maybe black and white is the primary logo but the retail bags and ecommerce boxes can be pastel pink with grey words ie mecca cosmetica. Have a think about the scope, scalability and versatility of the logo. You can also consider adding a trademark (tm symbol) on the logo...
Please do not hesitate to contact me should you have any queries.
Good luck and may the best designs and designer prevail :)