It was a pleasure to work with Angel, she delivered an amazing Logo and responded quickly to all requests. Communication was effortless and fast. I can absolutely recommend her and will definitively work with her again in the future!
Well done. Reviewed the materials which was not the case some other submissions. Provided a clear winning design.
- mbak umi
works well with feedback. Got a totally different style of design after first feedback, goes out of his way to impress me with various applications of the logo. Also willing to work on details.
- Korfball World
How marketingxb started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
xplace is a solution provider for digitisation at the Point of Sale. We provide all relevant technologies, like Digital Signage, electronic shelf labels, terminals for customer advice, feedback terminals etc. Our focus is on the customer - we want to create a better shopping experience in the store and bring some good features from online shopping - e.g. product reviews at the POS.
To improve the effect of our digital instruments we develop a plattform named biscuit. The plattform should interlink all digital instruments in the store and connect it with data from ecommerce, erp- or crm-system or public data like weather. Collecting and merging analysis data on consumer behaviour allows us to identify in-store optimisation potential and provide recommendations for action. We use algorithms, artificial intelligence and machine learning to process the analysed data and then it return to the output media.
One simple example: if 25 degrees are predicted, then ice advertising is automatically played on the InstoreTV and the price of ice is reduced.
The idea of the name biscuit has the following background: Online it is called "cookies" - offline we call it "biscuit". The possibilities we get through the data plattform is similar to the possibilities you have through "cookies".
The logo shall become an biscuit, as the name says. With the name biscuit and the motif the very technical topic is to be emotionalised. The platform should get a name and a face, which get stuck (no very technical name and look).
We want to use the logo or parts of it (e.g. just the motif) also for App Icons. Therefore we need a version without text, just the motif. The motif should work for itself.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
- bitten biscuits
- simple motifs - not to detailled
- variants without these electronic data connections