We Predict Romantic Relationhip Success. Can You Create Our Product Logo?

Relationship DNA (or rDNA)

This is a logo for a product. Not a business. The product is called Relationship DNA a.k.a. rDNA. rDNA is a psychological assessment tool that predicts how an individual may behave in a long term romantic relationship. The assessment uses a self-directed questionnaire to assess the specific beliefs, preferences, behaviors and desires for each individual customer. The answers to the questions feed into an algorithm that analyzes and compares the data that provides insights into what a significant other can expect while in a long term romantic relationship with the customer.
The science behind rDNA is known as Psychometrics. Psychometrics is a focus area within the field of psychology and education that is devoted to testing, measurement and assessment. Popular psychometric assessments include Meyers Briggs, DiSC and the Predictive Index as examples. These tools are designed to indicate psychological preferences in how people behave, perceive the world, interact with others and make decisions. They are typically used in business when making hiring and/or promotion decisions. rDNA works much the same way but focuses on romantic relationship related areas. rDNA is NOT about compatibility. Compatibility focuses on finding commonality between two people. rDNA is focused on the individual only and attempts to understand, capture and communicate characteristics about the individual that may have an impact or influence on/in their romantic relationships.

Our audience is single adults (men and women) seeking a serious long term relationship or marriage. Our message tends to resonate best with professionals and “Retreads” (divorced or separated adults that don't want to make the same mistakes again)

We are looking for creativity. We don't want to limit you.

We are looking for creativity. Our busines is scientific and "heady". We don't want the logo to be cold and off putting. Relationship DNA as a name can be dry. We want to liven it up without being corny or cheap looking. Good Luck! :-)