We are looking for a youthful and modern yet professional logo that looks great on a white background but that could also be altered for use on a dark background if needed and still look great.
The incorporation of a modern/stylized "rainbow" palette, as a nod to the LGBTQ population we are serving, into the design would be great but it is very important that the logo still be able to translate well into grayscale and two color/black and white(reversible) for other uses. The basic ROYGBIV color palette (think crayola crayons) should be avoided so if the "rainbow" scheme is to be used, something more like the color treatment in the logic spot logo that has been included is preferred.
Please avoid any imagery that looks like a literal rainbow flag. Options that incorporate a house/roof graphic (we are a homeless shelter) or triangle (an upside down pink triangle is also a well known symbol representing the LGBTQ community) in an abstract way and/or is creative/clever by utilizing negative space would be interesting but a completely abstract shape would be a suitable alternative as well.
Dark/medium gray is preferred to black and unless the "rainbow" palette is used, please stick to no more than 2-3 colors per design in addition to dark or medium gray and white.
Sans serif typefaces are preferred. The light vs heavy weight of the type treatment in the attached inner geek logo is interesting. If a proposed design is a simple wordmark it can incorporate color into the text but, if the proposed design incorporates either a pictorial or abstract mark, please limit the text color of the organization title to medium or dark gray and leave the color(s) for use in the mark. This is just a preference so if you think you have an alternate solution that looks best, don't hold back!
The overlay transparency of the empower logo and center link logo is a cool element. But, absolutely no gradients should be used.
The aforementioned elements are preferred but designers should in no way be limited to them or try to incorporate them all into one design, obviously. The only steadfast requirements are: no gradients and an ability to translate the logo into grayscale (for non-color printing) and 2-color (that can be reversed for use on a dark background, stencil or embroidery, etc.) and still look as sharp. Be creative and thank you so much for your work!