Logo Type: Pictoral mark that can stand alone as a representation of the brand without any text, or be paired with the text "Smart Saving". My ideas for the pictoral mark include a tree (#1 choice), leaf or leaves, mountain or mountains, star, or compass rose. I *do not* want a dollar sign or any literal representation of money -- no stock market graphs/arrows, bar charts, etc. either.
Connotations: The image should represent the ideas of financial health, financial freedom, knowledge, independence, growth, growing wealth, etc.
Feel: Modern and bold
Examples: I LOVE the attached geometric tree design, and I would love to have something similar.
Color palette: Blue / grey / green with purple accents. I have attached an example, but I am not married to those exact colors, just the overall idea. I would like the logo to work when printed with multiple bold colors (as in the attached geometric tree example) as well as when printed in a single color (i.e. in blue only or in black & white).
Overall Shape: I would ideally like the pictoral mark to fit inside a circle, like the example Wealthfront logo (attached). The logo should be able to be presented with or without the surrounding circle. It does not have to be symmetrical.
Text: I generally like logo text better in all capital letters, but open to alternatives as well.