The logo must include 'The Challenge'. It must fit with our brand guidelines (see below) and must be able to appeal to young people today as well as in ten years time.
The Challenge enables young people to do more and be more. The Challenge is an adventure and personal fulfilment programme that creates active citizens who will pass on their new skills to the wider community around them
Participants: They are experience collectors and potential leaders. These are the young people who ask, “Why?”. Our challenge is to engage, challenge and inspire them
Parents: These seeks reassurance in the value of The Challenge experience. They want to know that the organisation that their children are going away with are reliable and professional.
The Challenge is like a reality based computer game which sets up levels of adventure, achievement and reward. Yet unlike in the virtual world, experience of The Challenge will change people’s lives.
Empowerment – personal responsibility, involving to all
Adventure – provoke, push, reward
Change – momentum, ripple effects
Optimism – pioneering, creating positive future
Provocative - throws down the gauntlet & asks, “What have you done to make yourself more interesting today?”
Professional – large scale, a national experience that values kids’ welfare, experienced, confident, shows corporate humility, reassuring
Emphatic – Everybody faces challenges, not everybody steps up to them. Do, not say.