What is our message?
Givingly is the world’s most social platform for charitable giving. It is charitable giving, reinvented. Live Givingly.
What are the core brand values?
Social, fresh, confident, simple, clean, bold, inviting, happy, open, balanced, forever
Why do we need a new logo?
We need a logo for a new webspace called Givingly, the world’s most social platform for charitable giving. It needs to make people feel good about giving money to charity. This is an opportunity for a designer to help change the world. The more people your logo can attract, the more money will be given to charities all over the planet. You will be helping to save lives.
What are the mandates?
Because Givingly is new, we’re looking for a logo where the word Givingly is the primary element in the design. We are open to additional graphic elements of all kinds. We are also open to any typeface, and any colors. Surprise us.
Where will the logo be seen?
It will appear online and offline. It needs to work large in retail stores, posters and signage. It needs to work small on websites, interactive ads, business cards.
Who will see it?
Everyone, online and offline. We’re aiming at people from 16 to 55 years old. Male and female.
Who does it need to influence?
1. Corporations. Marketing Directors. CEOs. Businesspeople in charge of setting up programs to give corporate money to charities. These are people with soul that take great pleasure in the challenge of doing business both profitably and ethically. They want to give back. The logo needs to feel professional so that they are reassured that this is a responsible organization.
2. Charities. People who give their time and energy to help others. They take a balanced approach to life and the things they do. They don’t trust tricks and gimmicks.
3. Ordinary people all over the world who want to give money to charities and make the world a better place. They are bombarded with messages and images every second they are online. Their eyes are looking for something fresh and different.
What do people who give money to charities think now?
Charitable giving is a good thing. But it’s something to do only once in a while. You do it alone. Then you move on with the rest of your life. People can perceive charitable organizations as conservative, even boring. They don’t do a very good job at catching my attention.
What do we want them to think?
Givingly is charitable giving, reinvented. It’s not solo, it’s social. It’s not hard, it’s easy. It feels good. I want to get involved and tell my online friends about it, too.
Why should they think this?
When I first saw the new logo for Givingly, it caught my eye right away. It was so simple, clean and balanced. It didn’t try too hard, so maybe that’s why it stood out. It wasn’t self-consciously ‘webby’, trying to be cool. So it’s timeless, not trendy. It didn’t hit me over the head with fancy gradients and visual tricks. The approach is new. It feels confident, bold, happy, open. It feels like an inviting social space where I can come and spend time online with my friends.
Notes to designers (optional):
1. We are interested in seeing logos that also integrate the word ‘Live’ in a secondary way. We imagine Givingly larger on the page with the word "Live" smaller and above or beside it. This would create "Live Givingly" as a ‘call to action’ logo, and the word Givingly would only appear once. Have a better idea? We are open.
2. We are interested in seeing some treatments with one or both letters ‘i’ in Givingly accented in some way – with iPhone and iPad, we’re living in an ‘i’ world.
We will be providing regular, useful feedback throughout this contest. We want to help you do designs you are proud of. We want to make this a fun, rewarding process. We are very thankful for your participation. Together, we can change the world of charitable giving.