Logo to be based around our business name 'StepDirect' Why? The whole idea is that when customer place an online order, the emphasis is on our 4 easy steps to pacing an order and completing the whole process. E.G
Search – Select – Confirm - Payment
What inspires you and how do you envision the design for your business?
STEP To be in capital Arial black font
Colour to be purple
direct To be in Lucida Handwriting (or similar) and next to STEP
Colour to be black
Perhaps a silver grey shadow behind step or some sort of outline – whichever
• A frog leaping up and over the S of Step
o The frog to be bright apple green with a few bright orange markings.
o The frog must be leaping ie legs stretch out.
o Not a cartoon frog
o A realistic frog with not too much detail
• A green (same as frog) lily pad with a single flower to go at the end and slightly below the “t” in the word direct.
o Again not cartoon but not too much detail
o White flower possibly with a touch of purple and orange
o Flower and lily pad to be realistically proportioned to the frog, however not too big if possible.
• The logo colours we want to use are
o A rich purple
o Silver Black
o Bright apple green
o Bright orange
Artwork to suit layout for a Web page
Also to be used for stationery
Logo also suitable for embroidery & screenprinting