Our company, Waypoint, needs a logo. It doesn’t necessarily need to be an icon or illustration; it could just be a stylized version of our name, or a line or pattern….
Definitions of “waypoint”
Wikipedia definition: A waypoint is a reference point in physical space used for purposes of navigation, otherwise known as a landmark. Waypoints are sets of coordinates that identify a point in physical space. Another definition: an intermediate point on a route or line of travel.
Still another: A point between major points on a route, as along a track.
(We like the fact that it originated as a nautical term, although now it is used in the contest of land and space travel.)
What we mean by “waypoint”
We will help our clients (large companies) chart their course by identifying their waypoints between today and their destination tomorrow. We might say things like: “A Waypoint business chart is valuable resource trusted by clients worldwide. Charting your business’s waypoints is our key to your success. You know your destination, but what series of waypoints will get you there, and in what sequence? Let us help you rethink your waypoints. Charting your waypoints can bring you significant value.”
We hope you come up with something that indicates forward motion, or progress. If you use something that shows an incline, make sure it goes from low-left to high-right – that is, indicating positive growth. Financial results are up and to the right
Please provide us with options:
1. one that is nothing more than a stylized version of our name (font)
2. another that includes our name plus graphical “waypoints” of some kind