Business directory of retailers throughout the united states
Target user - independent retailer, small business
1. Think locals, community lovers, sustainability, small towns, etc...
2. Colors should be Easy, soft, welcoming but professional
3. Stay away from primary colors. Prefer a strong red or royal blue and then a complimentary flannel grey or other soft but chic color.
4. Should talk to a consumer and say “I want to shop at these businesses”
5. trendy, sleek and sophisticated