A defining color. Simple, very visible on and off screen, easy to work with. Simple, informal, friendly and very with-it. Extensible. Should be able to add "HD" "live" and so on.
Defining mnemonic or icon!
An icon or a mnemonic is great to have if it comes naturally. You don’t want to be boxed in your business.
We are small, and hence eager, nimble and responsive. So in essence, we are all about you the customer. What you like, what you enjoy, what you prefer, what you value.
Small case letters for the logo are generally felt to make the brand informal, approachable, flexible and given our domain, we want to be all that.
The font will be very critical. Simple yet unique. Really need to nail the font and color