My primary customers are industrial manufacturers, recycling brokers, logistics providers, and business owners. That being said, they are a more traditional crowd. We are a seed-stage company developing our initial prototype and recruiting customers.
We are trying to communicate a message of innovation, security, reliability, and efficiency, while also staying true to our young and forward-looking entrepreneurial company culture.
I am not married to the frog logo, but liked the idea of the shadows on his feet through the leaf - it symbolized a subtle message of environmental stewardship and "eco footprint" without being in your face "GO GREEN!".
As far as the logo goes, I welcome and appreciate your creativity and ideas referencing anything from manufacturing, construction, efficiency, recycling, reuse, commodities, environmental, waste, transportation, innovation, and reliability; as these are all threads of the business concept.
I like clean, minimal lines and prob less than three general colors. Fades/shadows are ok and encouraged. Basically open to anything awesome!