The International Social Marketing Association (iSMA) (http://www.i-socialmarketing.org) is a nonprofit organization dedicated to the advancement of social marketing research, teaching, and practice.Social marketing takes marketing approaches and techniques conventionally used in the commercial sector, and adapts them for use by public sector and nonprofit programs to achieve socially beneficial outcomes, such as better health, safer communities, or cleaner environments.
Most people who practice social marketing do not consider themselves to be social marketing professionals. Rather, they consider themselves to be nonprofit program managers, behavior change communication specialists, public health officers, social scientists, or marketing professionals. They will work on a social marketing project, or will say that they are using a social marketing approach, but they will not self identify as social marketers.
The main need they say they have is for a one-stop place for staying in touch with the social marketing community. They want to know what are the latest research findings about behavior change. They want to feel connected with others who are using marketing in non traditional ways. They want to avoid being seen as a "greedy" or "slick" marketer who wants to trick people into buying a product or service. They want to be recognized as the people who can control a very powerful tool - marketing - and put it to good uses, like making condoms available and condom use desirable in areas where HIV and AIDS are in high percentages of the population.
The social marketing community worldwide is about 5,000 people actually practicing, and 10 times that many interested in what we are doing.
Can you help us portray ourselves as a welcoming community of people? Can you help us portray ourselves as an authoritative voice that speaks for people who practice social marketing?
Thank you for helping!