Awesome design and great communication to help us achieve what we where looking for.
How Able.t.c started their logo design journey
Who are you known as?
Cultural Aged Care
What’s your company slogan?
Culturally Directed Care Solutions
Tell us a bit about who you are and the people you reach
The business provides support and advice to organisations who care for the frail aged and younger people with a disability living in rural and remote locations, primarily Indigenous Australians
Services provided include developing resources for uses by people (staff and clients)from a non-English speaking background and generally with low literacy levels, as well as providing training and mentoring for the non-Indigenous managers. We ensure that systems we develop are sustainable within the organisation.
What industry do you think your business is most related to?
Business & Consulting
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
A professional image is required that appeals to our funding organisatons who are usually Government agencies, however we do not want a corporate look as this wouldn’t suit our ‘on the ground image’ as people who understand and deliver assistance in a culturally appropriate way.
I like the idea of a stretched out/horizontal image that conveys the idea of the locations we work in, eg outback Australia. I also want to capture the colours of the outback: Burnt Sienna and Cobalt Blue, the logo would also need to look good printed in black and white. The design needs to be simple, easily recognised and words need to be legible.