Logo & Shop Sign for a costume jewelry shop

We need a logo and a shop sign for our costume jewelry shop to be opened soon. It will operate in Moscow, Russia

Freya ('Фрея' in Russian)

We are planning a startup specializing in costume jewelry for women, to be located in a small (6-8 square meters) in a shopping mall. This will be our first venture after long years of office work:). Hopefully, this will grow into a trading network.

Tagline (motto): Just for you ('Только для тебя' in Russian)

Our target customers:  women 23+ (~ up to 45), living in Moscow, working in offices of commercial firms, modern, active, having some experience in costume jewelry. These women worked a lot, have achieved some family & career statuses, gave a lot to others, and wish to devote some time to themselves, find their own interests and new image, a sort of 'start a new life'. We think that the uncommon costume jewelry is a good and very easy way for these women to 'try on' some new images, and may become a little step towards this 'new life'. Russian women are traditionally used to precious metal 'real' jewelry (gold, diamonds, etc.), however the costume jewelry is a much more affordable, informal and creative way to set up a new look as often as one wishes

Product characteristics: bijouterie (rings, earrings, necklaces, beads, bracelets, etc.) of good quality & uncommon design, average price level, mostly natural materials (glass, crystal, silver, metal, wood, etc.), for wearing at office and after

The message we want to send to our customers: we carefully select the most interesting & rare items for our shop so that these things accentuate your individuality, make you feel unique and put an inimitable accent to your image

- Logo must contain the brand name and be easy to read
- Must deliver 4 versions of logo:
o With Brand name only, in English
o With Brand name only, in Russian
o Containing both Brand name and Tag line in English
o Containing both Brand name & Tag line in Russian
- Will be used in print and web site
- Should work on a light or dark backgrounds (or be reversible)
- Deliver one version in full colour, black on white and white on black
- Not 'hi-tech' style, more romantic, mysterious, artistic, inspiring, feminine, but not too 'girlish'. Should correlate with our 'for whom' description (strong, reliable, self-confident on a surface, but at the same time – dreaming, romantic inside). May also reflect the idea of a 'treasure' that is usually hidden, so making you really excited if you manage to find it
- You can optionally add a person or an animal or any other object to the log, if it fits stylistically and maintains the general look and feel appropriate for a modern sophisticated woman consumer
- Hand-drawn art is OK if appropriate
- It should be eye-catching, alive and emotional!
- Shop Sign must be in Russian and English versions
- Shop Sign should contain a Brand name and key elements of a Logo design
- Shop Sign will be about 1,5 meters long and 0,7 meters wide, and it will be either drawn above the shop entrance, or manufactured separately and placed above the entrance
- Shop Sign must be a contrasting, noticeable, attracting attention, inviting
- Deliverables formats: .gif, .jpg, .pdf, and original files .ai, .psd and eps. if possible

- Stay away from images of precious stones and metals
- Not dull, and not 'web 2.0' style:)
- Other 'don't wants' already mentioned above