What inspires you and how do you envision the design for your business?
We are modern and sans serif in all of our ways. Clean yet strong. The preference is a word mark that evokes the sense of knowledge, understanding, and order. No frills or unnecessary bits please. I am not a huge fan of Web 2.0 logos as they are going to date too fast. I am not fussed on a colour and will look to the designers to make recommendations.