OneClearVision got their new logo design by running a design contest:
New logo required for a new medical simulation tool
Check out OneClearVision's Logo design contest…
"Creating new perspectives" OR. "Drawing perspectives together"
Community & Non-Profit
Background on our organisation: We are a UK-based, international charity that represents people with a rare vision condition which can causes significant quality-of-life issues. Unfortunately, many patients report that when they seek help from doctors, they are not taken particularly seriously and are usually told they should learn to live with it. There is no safe and reliable cure or any research into finding one. Our goal is to improve this situation. Description of product: We are developing a free, online optical simulator tool called Visō (Latin for "As I see", please note the line above the "o") which is what we need the logo for. It is a specialised graphics package (similar to Paintbrush or Photoshop) that will allow patients to draw the view through their eyes, so that they can communicate this to friends and most importantly their doctors. The hope is that this will be a diagnostic and treatment aid during medical consultations and as a demonstration aid during medical conferences, etc. Target audience: Initially the tool will only be designed for DVS. However in the longer term we hope to extend the functionality to other vision conditions. So we aim to promote it to the public and relevant professional organisations such as the NHS. The audience is going to be the general public and medical professionals, mainly in a clinical setting, but also at home and at conferences. Both sexes, all ages from children to the elderly, international.
Logo types to explore
Below are some suggestions for things to consider, here for information rather than as requirements. We're open to all kinds of ideas so please feel free to be pretty creative with the design and with the text. 1) The tag line is not vital, it could be left out or changed to something else if you have a better idea. 2) We're slightly concerned about the similarity of the name "Visō" to the debit card, "Visa" and so we are keen to differentiate our logo from theirs, maybe by adding an extra word to that line, e.g. "simulator". 3) We need to differentiate the tool from other optical simulation tools, e.g. Luma: http://www.eyemaginations.com 3) The logo needs to convey trustworthiness and value to medical professionals, and approachability and hope to patients. 4a) It would be good if we could include an echo from our organisation logo (OCVLogo.png attached), to draw the connection between the two. Our blue is: CMYK: 77,13,27,0 and our grey is: 64, 55, 52, 27. Our fonts are Myriad Pro and Century Gothic. But please note that we do not want to only emphasize the dot pattern from the current logo because this only relates to one vision condition, and as mentioned above the logo needs to be generic to all vision conditions. Maybe the same type of shape could be expressed in a different way, e.g. sample.gif attached. We would be open to changing the existing logo slightly to come into line with the new one if necessary, particularly the font.
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
OneClearVision collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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