Logo for Optometrical wholesaler

Small professional company with a friendly/personal touch requires a fresh, tasteful design to replace existing company logo.

"Optometrical" includes optomestrists/dispensing opticians. This client provides products and services in a very conservative industry. Please ensure designs are of a classical/formal nature.

Eyeline Optical

Please design a fresh, tasteful logo for this small company to replace their existing one. Eyeline Optical Ltd is an optometrical wholesaler that specialises in providing services, products and support to optical professions and laboratories.

Eyeline are well known in NZ within the Optical Industry. They have a professional, yet friendly and personal image.

The company also communicate with a lot with overseas suppliers and they want their logo to be an effective first impression.

Ref http://www.eyeline.co.nz if you wish to see existing design and/or learn more about the company and what they offer.

- Emphasise the word "eyeline" in the logo
- Reasonably simple design
- Something distinctive that would promote brand recognition (within the industry)
- Something leading edge/ attractive to the eye
- Fresh vibrant colours
are always attractive and eye-catching

- The client does not want to incorporate
an eye or a pair of spectacle glasses in the logo
- all the other wholesalers use this type of logo and it is “old hat”, rainbows
and prisms are also out
- Anything 'cheesy'