The following are the top three things I would like to see expressed in the look/feel of the logo:
1. Professionalism: We are trying to reach business executives - a very affluent target audience - managing projects consisting of significant levels of capital investment. Our organization is hoping these executives will engage our organization to help them understand the competitiveness of region. Our branding needs to send a strong message to our target audience regarding the level of professionalism they will experience while working with our team.
2. Quality: As a rural area on the outer edge of the St. Louis region, we are combating the perception of being too distant from the urban core to be considered as a location of choice for businesses. Our more distant and rural location is often associated with fewer services and assets. Our marketing efforts aim to increase awareness of the strength of our region and vast opportunities that exist for businesses.
3. Modern/New: In a “noisy” marketplace, we want our branding to stand out from the rest. We want to communicate our organization and the region we represent is focused on the future and being a “cool” place to live and work and avoid branding with a very traditional and government-agency look.
The following are good examples and descriptions of what I like about each:
The above shows the logo for a state level organization with a similar target audience. I like the clean/professional yet very eye-catching look achieved.
The above shows the logo for a regional organization with a similar target audience that allowed for great flexibility. We will want the logo to be adaptable for use in specific targeting (i.e. specific target industries, specific businesses, etc.) and this logo has achieved this flexibility well. See the bottom right corner of the homepage for spin-offs of the red ball “thinkkc” logo.
I will request the final design in JPEG and EPS and/or AI.I will provide regular feedback and will be bringing designs to an advisory committee at the end of each round for input.
THANK YOU in advance for submissions to support this important effort!