NOTE that we need an icon version of the logo which is why we chose the higher "Silver" package. Include the icon along with the logo (possibly in the bottom corner) with your design submissions. The icon version should have the acronym "ILN" in the same font style as the main logo.
IMPORTANT - IMPORTANT - IMPORTANT
Everyone keeps making the same mistake in their submission. Please understand that:
1) The icon needs to be used as an app icon, so if it's too busy it wont work
2) If you just use an infinity symbol with no creativity that we could've done ourselves it wont work. The Icon MUST BE CREATIVE.
3) This goes the same for the MAIN logo... If you just put a simple sans-serif font of "Infinity Life Network" that we could've done ourselves it wont work. Get creative!
4) Please read FULL BRIEF and Design Guidelines below.
Please read full description:
This should be a ubiquitous logo which stands the test of time, can be used anywhere, and can have its colors changed at any time by us without having to redo the logo. We will seek for you to establish a color style by your design and are open to what you create, as long as it follows our brand guidelines outlined below.
Keep in mind this is for a social network meaning it should have the same usability as logos of other social networks (LinkedIn, Twitter, Facebook, Reddit). This is also why the icon is so important, maybe even more important than the logo itself! In the end we would like to have a situation like twitter where they have their main "twitter" logo, a "bird" mascot, and the "t" icon, all of which can be used in different scenarios for branding. See:
Think big with this; something that can be placed anywhere, even on appliances (specifically for the icon version). We're open to suggestions and playing on the "infinite" concept maybe using the "infinity" symbol (but not necessary) and/or something with "life" (but again not necessary).
Be creative yet within the context of the following BRAND GUIDELINES:
- Primary: Creator
- Secondary: Ruler
- Tertiary: Jester
... altogether it should be creative, powerful, and just a little bit of fun!
Personality (in order of importance):
- Creative Success
Attributes (in no particular order):