My Gynecologist is a high-end OB/GYN office in Florida. Our current logo is abstract-perhaps too much, and is decidedly flat, even with a drop shadow. Many people are unable to recognize it even when it is explained to them. Because of this, and that our current logo is in use for 8 years, we want a new one that is more 3D, as represented by the attached photo that we printed and hung in the office as an example to our patients.
This pose is called the "child's pose" in Yoga, or balasana. A slight abstract bent is good, just not as much as we have now. Perhaps you can envision and draw a statue.
The practice name is typically printed in the font Shelley Volante, and we are considering a shorthand version of "My Gyn". This script may or may not be part of the logo. Likely there will be two versions, with and without underlying script, unless something fantastic comes up.
Letterhead design will need to translate to a background that will look good on a fax, even if that means eliminating shading.
We, of course, target all women from 13-infinity. They tend to be educated, web savvy, and choose a Nordstrom experience over the other "Wal-Marts" out there. While the practice name emphasizes gynecology we are full service obstetrics as well.