Evergreen Animal Clinic is a full service (hospitalization, surgery, radiology, dentistry, preventive care) veterinary hospital providing care for small animals (dogs, cats, ferrets, and rodents).
We aim to provide progressive, modern veterinary medical care.
We are located in Santa Maria, CA on the central coast, a city of about 80,000 people.
The major industry of Santa Maria is agriculture and the style is 'Old West' (think Santa Maria style barbecue) and neighborly, but with a progressive bent.
Our target audience is women (women make most pet care decisions), particularly age 30-60. Even though the population of Santa Maria is 80,000, this is a town where everybody knows each other, and flashy looks are frowned upon, even amongst the wealthy.
We plan to use the logo for our web presence, business card, a lighted sign, as a sponsor of local charity events (back of t-shirts, etc), embroidered on employee uniforms.