SMV team got their new logo design by running a design contest:
LOGO DESIGN for "happy family" brand - young parents coaching/ parenting advice
Check out SMV team's Logo design contest…
"Glückliche Eltern" offers professional (online) coaching as a service to expectant and young parents. Coaching will be done by professional pschologists specialized in that area of expertise.Target Audience:Parents in need of assistance with any kind of question regarding their parenthood and their trouble with everyday problems can come and ask for help.Our target audience are high end well educated families with their first child or more. First and foremost the mothers of those families.
Logo types to explore
Logo used for Website, facebook, newsletters, print products, flyers, Details We offer a product that has to fit into the high end market of children products designed for women (mothers) care about their precious children, read tons of books about that subject to make sure they know all about it, consult every possible source to know if products are safe, biological, environementaly friendly, and so on but also are eager to learn more, make sure their little ones get the best treatment possible. GETTING STARTED: Initial Brainstorming to get started: Try to understand what women associate with a happy family, happy growing up, what products, clothing brands, toys for children design reflects that. http://blog.fifimandirac.com/?p=1342 http://shop.lillibulle.com/ http://www.littlegiraffe.com http://www.cyrillus.de http://www.laylagrayce.com/c/baby-kids.aspx http://www.nordliebe.com/ http://www.ingelaparrhenius.com/ http://www.ingelaparrhenius.com/archives/category/childrens http://www.hellblaurosa.de http://www.bookcouture.de/ http://www.laylagrayce.com/Products/Oopsy-Daisy-Happy-Tree-Love-Hope-Joy-Personalized-Canvas-Wall-Art__OODNB1299.aspx http://www.laylagrayce.com/Products/Skip-Hop-Wall-Decals-Elephant-Parade---Final-Sale__SK185112.aspx https://99designs.de/logo-design/store/56309 https://99designs.de/logo-design/store/29218 https://99designs.de/logo-design/store/72440 https://99designs.de/logo-design/store/71941 https://99designs.de/logo-design/store/69949 https://99designs.de/logo-design/store/35653 https://99designs.de/logo-design/store/39985 https://99designs.de/logo-design/store/72186 >>What should the logo communicate: - Try to create that feeling if a parent looks at their child beeing happy and then themselfes being happy and smiling (or other way around) - We want clients to immediately feel a sense of inner happyness, an inner smile with the logo. -The brand/logo has to communicate the perfect happy babyhood/childhood. The brand should communicate great childhood feelings. - We would like the logo to show a sense of warmth, beiing inviting, because we intend for "Glückliche Eltern" to provide an instant feeling well athmosphere with very high end treatment to our clients. >>VALUES to communicate: 1. warmth, welcoming warmth, friendliness, feeling well atmosphere 2. lightheartedness, easygoingness, easiness 3. ease, with no trouble, free of burden like a child 4. confidence, trust, assurance, safety >>SPECIFICATION: - The primary location of this logo will be on a webpage with a white background and a facebook page. - The logo will also be used for printed products like business card, letter, flyers, etc. - The company name "Glückliche Eltern" has to be integrated into the logo if possible or added for recognition purpose. - Choice of colours: be creative. - No shiny web 2.0 stuff. - optional: if you choose the approach picture portion(icon)+text: it would be good if the picture portion of the logo could work as a stand alone icon for the company. i.e., if you remove the text "Glückliche Eltern", the logo still looks great as e.g. sticker, or for other marketing products or products. - We like french and swedish design styles, Berlin (Germany) design styles. - Letter has to be german DIN A4 size and design. >>Font: The font must represent our logo communication. >>Optional: Show us how it looks on business card, letter head, facbook site etc if you want to using the usual tools. Its extra work that at this point we prefer you put into logo development rather than in displaying a bad design in a fancy way. >>Overall: The key to winning this contest is finding a way to create a powerfull happy logo that communicates our values and targets demanding high end mothers<< MUST requirement: 1. All designs MUST be handed in first off all for comparison reasons on a white background (not coloured, not grey, no picture, no wall, building,..). Feel free to ADDITIONALY hand in other versions. NOGO: We had an intern precheck for available logos, stockart, existing stuff around parenting advice. We will remove any entries of that kind immediatly. FOLLOW Up: We will follow up with facebook page and print products: business card, stationary We will try to activly give as much feedback as possible (same as in our last contest), so feel free to ask questions. We hope you guys will enjoy working on our project as much as we will be enjoying each and everyone of your designs! If you have questions please let us know. ...and one last thing... the box is always empty, thinking got some fresh air ;-)
€400 Custom package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
SMV team collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Wie haben nun schon das zweite Mal mit Lilian zusammengearbeitet und sind auch dieses Mal sehr zufrieden. Sie überzeugt uns mit viel Liebe zum Detail, sehr schnellen Vorschlägen und geht dabei stets auf unsere Wünsche und Vorstellungen ein. Sehr zu empfehlen.
Along the way, they met lots of talented designers…
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